Murali SEO Expert - Digital Marketing and SEO Techniques

Google’s most recent update was unprecedented because Google said there was nothing to fix. For the past few years the SEO industry has claimed that core algorithm updates were targeting low quality web pages, despite denials from Google that anything special had happened. The likely reason Google said there was nothing to fix was to stop the SEO industry from speculating again that Google was targeting low quality web pages. Google Says No Fix for Update. What Are Your Options? By saying there is nothing to fix, Google was likely communicating that this was not “targeting” low quality sites. Put into that context, the statement makes sense. The sites that lost rankings did not lose rankings because of signals of low quality. Therefore, there is nothing (like low quality signals) to fix. But there may be things to improve. Remain Focused on Building Great Content? Danny Sullivan, the man behind the Search Liason Twitter handle left a little hope for those who h...

1. Know the SEO Tools & Browser Extensions For professional SEO experts, it is must to start by installing useful SEO Tools and browser extensions. Some of the top tools are- Stayfocusd This browser extension lets you create a blacklist of sites that you think may kill your productivity Stayfocusd sets an amount of time you should spend on those black listed sites each weekday Quick Login for Google Accounts If you have multiple logins for personal and professional Google Accounts then Quick Login for Google Accounts extension is must for you It lets you quickly switch between up to 10 Google accounts and you will never forget a password again WriteMonkey It is a word processor that is very useful for SEO professionals as it ensures great user experience for blog posts or longer consultancy documents It can let SEO professionals produce a document much faster Pocket It lets you stay up to date by keeping you up with industry news It allows you to ...

A Digital Marketing Specialist is a master of marketing and advertising on the web. He or she will offer a special Digital Arrangement to target potential customers through- Search Engines Social Media Emails With the help of this, a Digital Marketing specialist will run a viral campaign that not only informs the prospects about a particular brand but also convinces them to do the desired action and get converted. This also boosts the revenues for that brand. Let us dig into regular duties that a Digital Marketing Specialist needs to deal with. Digital Marketing Specialist Job Description: A Digital Marketing Specialist is responsible for creating Digital Marketing Strategies to improve traffic channelization to the organization’s site. Tracking the conversion related numbers and considering all Digital Marketing Components from SEO, SEM, PPC, SMM, to content marketing are also responsibilities of a Digital Marketing Specialist. Creating brand awareness, channelizing e...

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser. Render on Idle is available to publishers using the DoubleClick AMP ad tag or any ad network that implements Fast Fetch, an AMP-specific mechanism that lowers the likelihood users will see empty ad slots by allowing ad requests to happen as page content is rendering. Ads render just before the ad slot is in view. From the announcement: With Render on Idle, ads load 12 viewports from the user’s scroll position (as opposed to 3) when the browser is idle, no other page content is being retrieved or rendered. This delivers better ad performance by loading ads earlier in the page lifecycle. More from the Github page: [Ad] Slots not marked with data-loading-strategy attribute that are more than 3 viewports but less than 12 from current location are all...

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and  SEO  advice on each. But before we start, let’s do something fun. What if you could see which of the updates impacted your organic traffic, and in what way? Surprise surprise, you can, with a tool called Rank Tracker. All you need to do is launch Rank Tracker and create a project for your site. Then, click the Update Traffic button in Rank Tracker’s top menu, and enter your Google Analytics credentials to sync your account with the tool. In the lower part of your Rank Tracker dashboard, switch to Organic Traffic: 1. Panda Launch date: February 24, 2011 Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing How it works: Panda assigns a so-called...

It’s hard to believe that there are just a few weeks left in 2017. How effective were your  SEO  strategies and initiatives? Were they better or worse than expected? Similar to other areas in the tech industry, SEO is constantly changing. The once fail-proof method of consistently landing atop SERPs (search engine results pages) became irrelevant within a few months. SEO practices that once dominated the industry quickly fell out of favor. The Google algorithm itself changes constantly, sometimes with multiple changes happening within months. On top of that, the technology available to SEO professionals also constantly evolves, allowing us to stay abreast the seemingly daily changes of what it takes to dominate search. While 2017 has brought about the dominance of Google AMP (accelerated mobile pages), the rise of HTTPS, the importance of backlinks, the precaution of the overuse of 301 redirects and reformatting of rich snippets to accommodate the increasi...